About Maui Wowi

What a long strange trip it's been

Jeff and Jill SummerhaysFounded in 1982 by Jeff & Jill Summerhays, Maui Wowi Hawaiian was built to provide their 'Ohana (family) a healthy alternative to the sugar and fat laden foods that seemed to be everywhere!

Just as passionate, the Summerhays wanted to create a business model that was fun, flexible, and mobile so they could offer their all-natural, fresh fruit smoothies anywhere they felt like traveling. The Australia's Gold Coast seemed like the perfect place to hang and put their concept to the test… so they packed it up, and headed to the ‘Land Down Under’. It was not long before the Aussies learned to crave these ‘onolicious blends.

Over the years the Summerhays continued to painstakingly perfect their proprietary non-fat yogurt recipes, research exotic locations for their fruit juices, fruit purees, and all-natural flavorings. Today, Maui Wowi Hawaiian Smoothies are considered be the highest quality smoothies in the world!

Michael Haith


From tiny, neighborhood fundraisers to high volume locations like the Salt Palace Convention Center and the Utah State Fair, their all natural, high vitamin, low calorie, fresh fruit smoothies proved to be massively successful.

In 1997, Michael Haith, then a food & beverage consultant and seasoned entrepreneur, met the Summerhays at the Utah Arts Festival. Just one look at the reaction of the raving fans to Jeff & Jill's high quality, healthy products was all he needed to see. Haith brought his seasoned business skills to the company and a franchise system was truly born.


We offer a fun, flexible, and simple business model that allows local franchise owners to build their own businesses promoting all-natural, healthy, high quality products under the Maui Wowi Hawaiian brand umbrella.

Surf's Up!

The demand is undeniable. As our Hawaiian Fresh Fruit Smoothies had proven so popular, we then set out to bring Hawaiian coffees to the Mainland. In 2003, Maui Wowi Hawaiian added an exclusive line of Kona espresso and Cappuccino drinks as well as a gourmet line of blended coffees from Maui, Kona, Kauai, and Molokai. We have evolved into a distinct brand that offers the best of the Hawaiian Islands.

Today, Maui Wowi Hawaiian has grown into a wildly successful franchise system with over 450 operating units in 35 States and 7 countries worldwide. Anywhere people gather, Maui Wowi Hawaiian is connecting to the mind, heart, and soul of our customers in the true, 'Aloha Spirit'!



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