Maui Mountain Roast is a bold coffee that has a chocolatey flavor, undertones of macadamia nut and a sweet cane sugar finish which makes this distinctly unique from other blends. With 45% of the blend consisting of Brazilian beans from the Santo Antonio Estates in Minas Gerais, Brazil, another 45% of the beans from the Bukonzo Joint Cooperative in Uganda, and 10% of the beans from Maui, Maui Mountain Roast is described as a bold coffee with subtle hints of wildberry and an earthy finish that is distinctly unique from our other coffees.
With an annual production of 7 million pounds, Hawaii is the only U.S. state where coffee is grown. Coffee plants were first brought to Hawaii in the early 1800's, but it was not until the early part of the 20th century that coffee production finally took off, primarily on small farms.
While the Big Island's Kona Coffee remains the best known, coffee is currently grown on each of the major islands on more than 700 farms and on more than 7,000 total acres. As of 2009, coffee was a $30 million industry in Hawaii.
According to the Maui Coffee Association, (which lists all members and their websites), 32 farms of varying sizes grow numerous varieties of coffee on the island of Maui. Farms are located on the slopes of Haleakala and the West Maui Mountains. There is also an organic farm, ONO Organic Farms in Hana.
The largest farm, at 500 acres, is MauiGrow Coffee located high above Ka'anapali in the West Maui Mountains.
The industry on Maui has grown considerably since in recent years, in many cases on land formerly planted with sugar.